We live in a highly digitalized era today. With the coming in of the internet the way we do business today has completely changed. It is now easy to reach out to a wider target audience, maximize one’s potential and be available across the globe.
Customers and consumers are always seeking better and more convenient ‘on-the-go’ options. To meet these needs, it is essential for businesses to be available across platforms and devices.
While most people are busy optimizing their websites and ensuring a presence across different platforms, the one thing that many ignore is the need for mobile optimization. With smartphones and the number of smartphone users increasing every day, mobile optimization is no more a choice but an essential tool for success.
Today, mobile phones have taken over desktops and laptops, becoming the primary device used by consumers across the globe. Ensuring that your website is mobile friendly and optimized for mobile use thus becomes evident!
When you are optimizing your website for mobile use, there are three critical factors to consider:
- Responsive design
- Page loading speed
- Mobile design and usability
It’s all about improving and enhancing your user’s mobile experience.
So, how can one reap the maximum benefits from mobile optimization?
Here are the 10 Easy Method to Optimize Your Website for Mobile Search
1) AMP – Accelerated Mobile Pages
Ever since 2016, when Google first introduced AMP, its benefits and uses have continually been noticed and included by people. AMP is all about creating a simple but impactful design, specifically for mobile use.
With AMP you optimize your content for search engines as well as social media platforms, thus multiplying your reach across mobile devices. It also improves your visual mobile content.
2) Faster Results!
The one thing that you have to ensure is that your website is fast and uploads results in no time. Connectivity and hardware can disrupt speed, especially for mobile devices.
The simplest and most effective way to improve speed is optimizing the images, minimizing the code and redirects and lastly leveraging cache.
3) Design For Mobile Optimized Site
The design plays a vital role when it comes to mobile optimization. There are two things you need to keep in mind for mobile design- Simple and Impactful. Using Flash is not advisable as some mobile devices may not support it. If you must include some special effects, instead of Flash use HTML5.
Also, do not use pop-ups on your mobile-optimized site. An important aspect that many don’t pay attention to is the size of the tabs; too small or too big can mar the mobile experience for a user.
4) Schema Markup
Structured schema data overpowers SEO by answering to specific user questions.
WordPress comes with a Schema Plugin that can be easily used by anyone! The point is, the more ‘commonly asked/searched user questions’ you answer through your blog/website, the more exposure you will receive.
Schema markup comes with many benefits across platforms and can easily get you on top of the search list.
5) Optimize for Local Search
One cannot deny the benefits of optimizing for local search. If you have a local target audience including your city, contact, address, and name in the metadata will drive in great traffic.
6) Make Your Websites Responsive
When you make your website responsive to any screen size without losing its features or ease of use, your website becomes responsive.
The increase in the number of mobile users and the ever increasing traffic from mobile users is thus the essential and significant reason to have a responsive website.
A responsive website works correctly across all digital platforms, and thus there is no need to pay for different designs or website making. Google itself recommends a responsive website for better SEO and overall results.
7) Keep It Short & Simple
It’s very simple logic, a mobile screen is small, and you have to make the best use of the available space. Keeping short URLs, meta descriptions and titles will garner better results. Being concise does not mean you need to compromise on the quality or lack information, just keep it short and simple!
8) Tools for Better Mobile Optimization
The greatest part of being a part of this digitalized era is the limitless availability of tools and technology to help us get anything and everything is done faster and better.
Make use of the many free tools by Google that allow you a better optimized mobile site. These tools can help you know the right Keywords for your industry and specific requirements.
They can help you test how mobile friendly your site is, get accurate details about your performance, visibility and every factor that can help you improve and know what wrong and right you are doing.
These free tools are a great way not just to make sure you enter the market with a bang, but also help you to keep updated and at pace with the trends and changes.
9) As Always “Content is King”
Anything that you share or post online reflects on your business directly! Content across all mediums is a highly important aspect that requires due consideration. Whether it’s your articles, videos or any other medium of content, the quality must be 100% good and original.
Also, since you are optimizing your site for the mobile make sure you understand how relevant parallel Keywords work. When a person is on the go and searching for something on the mobile, there are chances of errors, typos and even the use of short forms.
For example, if you sell furniture and Google keyword search suggests ‘wooden furniture’ as the highest ranking keyword, you will notice that ‘wood furniture’ or ‘furniture wood’ will have almost the same traffic.
Especially, when it comes to mobile sites, you have to make room for such discrepancies in content, without compromising on the quality.
10) Use ‘Call To Action’ to Get More Leads
When you optimize your mobile site and traffic starts coming in, unless you have a specific ‘call-to-action’, you will not be able to convert this traffic into potential customers.
When a person visits your mobile site, what do you want them to do? Do you want them to buy something, sell something, share or what?
The way you want your users to engage with you must be highlighted. Users can be extremely confused if they don’t understand your ‘call-to-action’.
As mentioned earlier, most users are looking for quick, convenient, and fast results so you cannot expect them to spend the time to figure out your call-to-action! An effective call-to-action is a crucial part of any website.
You cannot deny the importance and need for mobile optimization. If you want to make a mark and want people to notice them, having a mobile-optimized website is an absolute must.
Most users search for things on their mobile devices so unless you optimize your site to show perfect results on a mobile you may go unnoticed.
With the ever-increasing competition, in every field, it requires constant efforts and keeping pace with the latest trends and tools to compete. Your users are looking for on-the-go solutions, but if you don’t provide them with that convenience, someone else will!